Medair Global: Advancing life science logistics through an innovative website redesign
2023 – PRESENT
Partnership highlights: Elevating Medair's global reach through a complete website redesign
We were thrilled to collaborate with Medair Global on their website redesign, where Gancz Creations introduced a fresh, modern aesthetic to enhance their digital presence. Our goal was to craft a streamlined, user-friendly site that allows both images and text to effectively communicate Medair’s vital role in transporting life sciences worldwide.
By emphasizing their global reach and 24/7 availability, the site showcases Medair’s unwavering commitment to customer service and personal care in every shipment. A key focus was placed on highlighting their expertise in cold chain technology management and the strategic opening of their London office, which significantly expands Medair’s ability to serve a broader global clientele.
About Medair Global: Leaders in life science logistics
Medair Global specializes in providing comprehensive logistics solutions tailored to the life sciences sector, including clinical trial logistics, temperature-controlled pharmaceutical transport, IVF shipments, and emergency logistics. Their operations ensure the precise and reliable delivery of time-critical medical materials across the globe, supported by a robust quality management system and a commitment to environmentally sustainable practices. Medair is dedicated to advancing medical research and enhancing lives through trusted global logistics services.
Key design strategies: Crafting a modern, impactful digital experience
A modern aesthetic for a changing world
The redesigned website features a sleek, streamlined design with ample white space, emphasizing clarity and focus on key information. This approach aligns with the rapid evolution of digital platforms and the critical role they play in distributing essential information. The Medair blue tones were refreshed to be more vibrant, enhancing visual appeal and reinforcing brand identity.
Highlighting Medair’s role in saving and creating lives
We placed a strong emphasis on Medair’s expertise in transporting IVF (in vitro fertilization) samples and other critical, potentially life-saving materials. Detailed sections focus on the secure, temperature-controlled delivery of embryos, reproductive materials, and essential pharmaceuticals. The design integrates comprehensive visuals and narratives, illustrating how these logistics services help achieve the dream of parenthood and save lives through advanced life science transport.
Showcasing global reach
The design prominently highlights Medair’s extensive global operations, featuring maps and visuals that showcase their worldwide logistics network. This emphasis reinforces Medair’s capacity to operate on a global scale, providing users with a clear understanding of their expansive reach.
Focusing on sustainability and innovation
Medair’s dedication to environmental sustainability and innovative logistics solutions is highlighted through strategically placed sections and infographics. These elements detail their sustainable practices and cutting-edge technologies, aligning Medair’s logistics services with global environmental standards.
Engaging, interactive content
The site is designed to captivate and engage visitors through compelling text and infographics, strategically placed to emphasize Medair’s commitment to customer service, precision logistics, and environmental sustainability. Interactive elements, including clickable infographics, provide an immersive experience, allowing users to explore Medair’s services in depth.
User-centric and responsive design
The website’s design prioritizes seamless and intuitive navigation, featuring clear menus and strong calls to action. This user-centric approach ensures visitors can easily access information about Medair’s services, sectors, and global operations. The site is fully optimized for various devices, ensuring a consistent and high-quality user experience across desktops, tablets, and smartphones.
Featured elements: Highlighting key components of Medair's website
Dynamic interchangeable tabs
We designed dynamic, interchangeable tabs to retain the interactive services element from Medair’s previous site, which was highly valued by their team. Using colours from the branding guide, we created a gradient from top to bottom for the tab backgrounds. This design allows all services to be displayed immediately without requiring users to scroll, enhancing user experience.
Custom interactive map
A custom interactive map was developed to visually represent Medair’s global agent network. The map features water and continent hues that match Medair’s branding colours. Intricate programming placed markers at each agent location, providing an informative tool that seamlessly integrates with the site’s design and functionality.
Temperature range infographic
To showcase Medair’s temperature-controlled logistics capabilities, we created an interactive temperature range infographic. Hovering over specific temperatures raises and emphasizes them, using a gradient from dark blue to light blue to represent different temperature ranges. This element provides an engaging and visually appealing way for users to learn about Medair’s cold chain management.
London office launch showcase
To celebrate the opening of Medair’s London office, we designed a dedicated page with a welcoming atmosphere, featuring photos of the new office and team. This page was crafted to generate excitement and demonstrate that Medair is now firmly established in the UK, expanding their ability to serve a wider global clientele.
Outcomes: Successfully showcasing Medair Global's logistics expertise
The final design effectively highlighted Medair’s critical role in managing life-saving and life-creating transports across the globe. Through the integration of modern, interactive, and immersive design elements, we successfully communicated Medair’s mission to provide professional, sustainable, and efficient life science logistics services worldwide, 24/7.
Join our journey: Collaborating to drive global health progress through design
At Gancz Creations, we believe in the transformative power of design to drive societal progress. Our collaboration with Medair exemplifies our commitment to impactful visual communication for organizations advancing health and well-being. We look forward to partnering with more mission-driven organizations as we continue using design to support essential services worldwide.